| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | |
| Content |  |  | |
| Discount Code | | | |
| Email | | | |
| Loyalty | | | |
| Search | | | |
| Behavioural Retargeting | | | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. | | | No adult, explicit, or inappropriate content No misleading discounts or fake promotions No unauthorised coupon codes No trademark/brand bidding in PPC Maintain premium brand positioning No placement next to low-quality or mass-market content. |
