Branding Guidelines — i-On by Dr. Xi
Our Core Message
i-On is not a typical skincare brand.
We introduce a new way to think about aging:
👉 Excess iron in the skin can accelerate oxidative stress and visible aging
Our approach:
Remove • Rebalance • Reveal Radiance
How to Talk About i-On (Recommended Language)
Affiliates are encouraged to focus on:
- “A new approach to skin aging”
- “Targets excess iron in the skin”
- “Works before antioxidants”
- “Not just anti-aging - anti-rusting”
- “Helps create a balanced skin environment”
High-Performing Content Angles
These topics perform best:
- Skin changes after 40 / menopause
- Dark circles that don’t go away
- Uneven tone / redness patterns
- “Why skincare stops working”
- The 4 skin types (Flush & Fade, Spot & Shade, etc.)
👉 Focus on education + discovery, not hard selling
Tone & Style
- Clean, calm, and confident
- Science-backed but easy to understand
- Relatable (“this is me”)
- Avoid hype or exaggerated claims
Do’s
✅ Educate before selling
✅ Use simple explanations
✅ Focus on real skin concerns (redness, age spots, tone, dullness)
✅ Share personal experience or storytelling
✅ Keep visuals natural and premium
Don’ts
❌ No medical claims (e.g., “treat”, “cure”, “reverse disease”)
❌ No exaggerated promises (“instant transformation”)
❌ No misleading before/after images
❌ No unapproved discounts or pricing claims
❌ No negative comparisons to specific brands
Product Positioning (Simple)
- Skin Cream: nighttime repair + iron removal
- Skin Emulsion: lightweight daytime balance, under makeup
- Eye Cream: targets pigment + iron-related dark circles
- Serum: targeted areas (spots, redness, uneven tone)
Key Differentiator (VERY IMPORTANT)
Most skincare:
👉 Reacts after damage
i-On:
👉 Helps address what contributes to it
Creative Assets
Brand assets, visuals, and messaging support are available in the Documents Tab.
Custom collaboration and content ideas are also available upon request.
