| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | Must clearly disclose cashback rate. Cannot advertise unauthorized coupon codes. |
| Content | | | |
| Coupon Code | | | Voucher Code Policy:
Affiliates may ONLY promote voucher codes that are:
- Provided directly through the Awin affiliate program
- Shared through the "My Offers" section
- Sent via the Communication Center
Prohibited codes include:
Codes from our email marketing campaigns
Codes from non-affiliate advertising channels
Codes obtained from customer communications
VIP or exclusive customer segment codes
Consequences: Commission will be declined or reversed for transactions using unauthorized codes. Repeat violations may result in commission rates set to 0% or program suspension. |
| E-mail | | | |
| Loyalty | | | |
| Search | | | No brand term bidding (Seahorse Chocolate + variations) without written approval. Generic keywords only. |
| Behavioural Retargeting | | | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | Additional Publisher Restrictions:
- PPC/Search: No bidding on brand terms (Seahorse Chocolate, Seahorse Choc, SeahorseChocolate.com, or misspellings) without written approval. Violation results in commission set to 0%.
- Coupon Sites: Only promote codes provided through Awin. Using unauthorized codes (from email campaigns, VIP segments, etc.) voids commission.
- Cookie Stuffing: Strictly prohibited. Auto-opening affiliate links, invisible iframes, or forced redirects will result in immediate suspension.
- Brand Bidding: No Google Shopping/CSS bidding on our brand without approval.
- Content Quality: All promotional content must be brand-aligned and accurate. No misleading claims about discounts or exclusivity. |
