FINEDIAM BRANDING GUIDELINES
We want to make it as easy as possible for publishers to
promote Finediam. Please follow these simple guidelines
to ensure our brand is represented correctly.
BRAND NAME
Use "Finediam" as one word with a capital F.
Acceptable: Finediam, FINEDIAM
Not acceptable: Fine Diam, finediam, fine-diam
LOGO USAGE
Our logo and brand assets are available in the Awin
interface. Please use the provided logo files where
possible. Do not stretch, distort, recolour or add
effects to the logo.
BRAND TONE & MESSAGING
Finediam is a luxury fine jewellery brand. When writing
about us please use a tone that is:
✅ Elegant and trustworthy
✅ Professional and clear
✅ Positive and aspirational
Please always mention at least one of our key USPs:
✅ IGI Certified Diamonds
✅ Hallmarked Gold
✅ Hatton Garden, London
✅ No middle men — direct pricing
✅ Up to 10% commission
IMAGES & CREATIVE
Publishers are welcome to use any product images or
banners provided through the Awin platform. You may
also use your own lifestyle imagery that is consistent
with a luxury jewellery brand aesthetic.
Please do not use imagery that is:
❌ Low quality or pixelated
❌ Misle
