About Du & Berry Du & Berry is a material-led contemporary womenswear brand founded in New York City in 2023 by artist and designer Lin Du. Rooted in cultural nuance, quiet confidence, and playful restraint, we design for women who are becoming — offering timeless pieces built from high-quality natural fibers including silk, cotton, wool, cashmere, and linen. Price points range from $50 to $500.
Who we're for The Du & Berry woman is in her late twenties to mid-forties. She has high standards, cares about brand values, and is looking for a wardrobe — not clutter.
Voice & Tone Material-forward, factual, and warm. Content should be confident without being loud, honest without being sentimental, and design-led rather than sales-driven. Show, don't tell. Avoid hype, clichés, and inflated claims.
What we want from publishers Authentic editorial content that centres fabrication, fit, and craft. Styling features, wardrobe-building guides, and culturally aware content that reflects our woman's point of view. Aspirational but relatable — never gimmicky or trend-chasing.
What to avoid Placement alongside adult content, heavily discounted fashion, or anything that conflicts with our values of quality and cultural awareness. Do not alter, recolour, or misuse the Du & Berry logo or brand assets.
Asset usage Only use approved assets provided through the Awin programme. Contact us via Awin messaging for updated materials.
