Branding Guidelines
Publishers are permitted to reference DLX Mattress and its products only within legitimate editorial content such as mattress reviews, product comparisons, and buying guides. Publishers may not represent themselves as DLX Mattress or imply any official relationship with the brand beyond participation in the affiliate program.
Publishers are strictly prohibited from creating websites, advertisements, landing pages, or marketing materials that imitate, impersonate, or could reasonably be mistaken for the official DLX Mattress website or brand.
Publishers may not register, purchase, use, or control any domain names, subdomains, or social media handles containing “DLX Mattress,” “DLX,” or any confusingly similar variation, misspelling, or derivative of the DLX Mattress brand name.
DLX Mattress trademarks, logos, and brand assets may not be altered, modified, or used in a misleading or deceptive manner. Brand assets, including website graphics, promotional videos, images, photos, charts, and illustrations, may not be altered or modified without prior written consent from DLX Mattress.
Publishers are strictly prohibited from using DLX Mattress trademarked terms, brand names, or variations in paid search advertising, including keywords, ad copy, display URLs, or destination URLs.
Any publisher found engaging in brand impersonation, trademark infringement, misleading marketing practices, or violation of these guidelines may be immediately removed from the program and may have commissions declined at the discretion of DLX Mattress.
