| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | |
| PPC Brand |  |  | |
| PPC Generic | | | Sales are de-duplicated against generic/non-brand PPC on a last-click basis. This ensures we only pay for the specific channel that closed the acquisition. |
| E-mail Advertising | | | De-duplication applies to our internal email marketing. If a customer completes a purchase via an Eos Blooms newsletter link after an affiliate click, the email is the winner. |
| Display Advertising | | | Last-click de-duplication applies to all paid display and retargeting banners. We do not de-duplicate against post-impression (view-through) tracking. |
| Direct Partnerships | | | We de-duplicate against other direct commercial partnerships or sponsorships where a specific tracking link is utilized on a last-click basis. |
| Price Comparison | | | To avoid double-payouts, sales are de-duplicated against price comparison sites (CSOs) that we manage internally or through other paid agreements. |
| In House Publisher program | | | As a brand-safety measure, we de-duplicate against any internal referral or direct-response programs to maintain a single source of truth for every sale. |
| Other Affiliate Networks | | | Eos Blooms operates on a strict last-click basis across all affiliate networks. We do not pay multiple commissions for a single transaction. |
