1. Logo Usage
Integrity: The Eos Blooms logo must not be altered, stretched, or color-shifted.
Clear Space: Maintain a "clear zone" around the logo equivalent to the height of the letter "E" in the logo to ensure visibility.
Backgrounds: Use the primary logo on white or light-neutral backgrounds. Use the inverted (white) logo only on dark, high-contrast backgrounds or high-resolution lifestyle imagery.
2. Visual Aesthetic & Imagery
Source Material: Publishers should only use the high-resolution banners and product photography provided in the AWIN Creative Folder.
Style: Our brand aesthetic is Modern Luxury and Natural Elegance. Avoid "cluttered" layouts or neon-colored "Sale" stickers etc that detract from the premium nature of the Preserved Floral Collections.
Authenticity: When creating custom content, focus on the "Everlasting" nature of the blooms. Highlight textures and the vibrant colors unique to our heritage.
3. Tone of Voice
Sophisticated yet Accessible: We speak with the authority of a New York design studio and the heart of an artisanal florist.
Keywords to Use: Enduring, Exquisite, Sustainable Luxury, Artisan, Preserved, Volcanic Soils, From the Andes.
Keywords to Avoid: Cheap, Fake, Plastic, Artificial, Discount Florist. (Note: Our flowers are preserved, not "artificial.")
4. Prohibited Content
Eos Blooms assets must not be featured on sites containing adult content, hate speech, or defamatory material.
Do not imply an "Official Partnership" or "Endorsement" beyond a standard affiliate relationship without prior written consent.
5. PROHIBITED PUBLISHER TYPES:
Eos Blooms is a premium, luxury brand. To maintain brand equity, we strictly prohibit Voucher, Coupon, Deep-Discount, Sub-Affiliate networks, and 'Made-for-Ads' (MFA) websites from joining this program. We do not offer public discount codes. We focus entirely on Content Creators, Editorial Blogs, Style/Design Influencers, and select Premium Loyalty/Reward programs. Any coupon-scraper or discount-heavy applications will be immediately rejected.
