PiperWai is a clean personal care brand rooted in transparency, performance, and elevated self-care. All affiliates must represent the brand in a way that reflects our values and positioning.
Brand Representation
The brand name must always be written as “PiperWai” (one word, capital P and W)
Affiliates may not misrepresent PiperWai products, ingredients, or benefits
Claims must be accurate and should not exaggerate product performance or make unsubstantiated health claims
Tone & Positioning
Content should align with a clean, modern, and wellness-focused aesthetic
Avoid aggressive, misleading, or overly sales-driven language
Messaging should reflect PiperWai’s core pillars: clean ingredients, effective performance, and thoughtful self-care
Content & Placement Restrictions
PiperWai may not be promoted on websites or platforms that contain:
Offensive, illegal, or inappropriate content
Misleading health or medical claims
Spam-based, low-quality, or deceptive marketing practices
Use of Creatives & Assets
Affiliates are encouraged to use official creatives and messaging where possible
Any custom content should remain consistent with PiperWai’s visual and brand identity (clean, minimal, natural tones)
Search & Naming Compliance
Affiliates must comply with all PPC restrictions outlined in the program terms, including no bidding on branded keywords
Domain names, social handles, or pages that mimic or impersonate PiperWai are not permitted
Approval & Enforcement
PiperWai reserves the right to request edits or removal of any content that does not meet brand guidelines
Continued non-compliance may result in removal from the affiliate program
