UnifyDrive Brand Guidelines for Awin Publishers
These guidelines ensure that all affiliate partners accurately represent Unify Data Technology LLC and maintain the premium positioning of our products, such as the UP6, UT2, UC450pro and UC250.
1. Brand Identity & Naming
Official Brand Name: UnifyDrive (Always one word, capitalized 'U' and 'D').
Company Entity: Unify Data Technology LLC.
Core Positioning: High-performance, portable NAS (Network Attached Storage) and data solutions designed for professional creators and tech enthusiasts.
2. Visual Identity & Asset Usage
Logo Integrity:
Use only official logos provided in the Awin Creative Gallery.
Do not stretch, distort, or alter the brand colors.
Maintain a clear "safe zone" around the logo to ensure visibility.
Product Imagery:
Affiliates are encouraged to use official high-resolution renders and lifestyle photography provided in the "Creatives" section.
If creating original content (video reviews or photos), the product must be clean, well-lit, and the UnifyDrive branding must be clearly visible.
3. Messaging & Technical Accuracy
Fact-Checking: All technical specifications—including read/write speeds, battery life, and storage capacity—must strictly align with the data found on our official website: https://unifydrive.com/.
Tone of Voice: Professional, innovative, and solution-oriented. Avoid "hype-heavy" language or making unsubstantiated claims regarding data 100% safety (e.g., "impossible to lose data").
Product Names: Always refer to products by their correct model names (e.g., UnifyDrive UP6 or UnifyDrive UC250).
4. Search & Promotion Compliance
PPC Restrictions:
Brand Bidding is strictly prohibited. This includes bids on "UnifyDrive", "UP6", "UC250", and all variations or misspellings.
Affiliates must add "UnifyDrive" as a negative keyword in all generic search campaigns to avoid accidental brand-term triggering.
Direct Linking: Do not link search ads directly to unifydrive.com. All traffic must be directed to the publisher's own landing page or review content.
5. Legal & Ethical Standards
Advertising Disclosure: Affiliates must comply with local regulations (such as FTC guidelines in the US) by clearly disclosing the affiliate relationship using tags like #ad or #affiliate.
Prohibited Content: UnifyDrive assets may not be displayed on websites or channels that promote adult content, violence, discrimination, or illegal activities.
Intellectual Property: All marketing materials provided remain the property of Unify Data Technology LLC and authorization can be revoked if guidelines are breached.
