BZEN Branding Guidelines for Partners1. Brand Identity & Tone
The Name: Always write BZEN in all caps (or as BZEN Bikes). Never write "B-Zen" or "Bee Zen."
The Vibe: Our brand is Minimalist, Premium, and Urban. We focus on the "Joy of Flying"—the effortless feeling of moving through a city without stress or sweat.
Tone of Voice: Professional yet accessible. Avoid "salesy" or aggressive discount-led language. Focus on quality, craftsmanship, and sustainability.
2. Visual Guidelines
Imagery: Only use the official high-resolution lifestyle and product photography provided in the Awin "Toolbox." Do not use grainy, low-quality, or outdated screenshots.
Logo Usage: Do not stretch, recolor, or modify the BZEN logo. It should always have sufficient "breathing room" (clear space) around it.
Model Names: Ensure our specific models are capitalized and spelled correctly: Amsterdam, London, Milano, Vienna, and Brussels.
3. Messaging & USPs
When describing BZEN, please prioritize these key pillars:
Super-Lightweight and Comfort: Always mention our weights (starting from 14.5 kg) as this is our primary competitive advantage, which contributes to safety and comfort on the road
BZEN e-bikes are mainly built for Women with their needs and comfort in mind. We offer a perfect solution for all Women seeking for easy and comfortable way to move in their cities. There is also specific offer for their partners, but BZEN is mainly Women brand.
Handcrafted in Europe: Highlight our own European production facility and short supply chains.
Invisible Tech: Emphasize that the battery and motor are integrated, giving it the look of a "classic" bicycle.
Health & Zen: Position the bike as a tool for mental well-being and a stress-free commute.
4. Prohibited Content
To maintain our premium positioning, BZEN ads and links may not be placed on:
Sites containing adult, political, or offensive content.
"Coupon-only" sites that provide a poor user experience or fake/expired codes.
Sites that compare BZEN negatively or inaccurately against competitors.
