WAU Global Brand Guidelines for Publishers
To maintain the high-end positioning of our $300+ AOV products, all affiliates creating custom promotional materials must adhere to the following brand guidelines.
1. Visual Identity & Aesthetic * Core Style: Premium, minimalist, warm, and human.
Avoid cluttered backgrounds, cheap stock imagery, or aggressive "salesy" graphics. Backgrounds should be minimalist (e.g., brand color gradients or softly blurred premium interiors).
2. Color Palette (Strictly Enforced) Our brand relies on a muted, warm palette. Highly saturated, neon, or vivid colors (saturation > 50%) are strictly prohibited. Please use the following HEX codes: * Brown: #342D25 * Beige (Light): #DCC9A4 * Beige (Dark): #DBC8B6 * Green (Accent): #798432 * Off-White: #F4F0EC
3. Typography * Primary Font: Montserrat (Bold/SemiBold for headings, Regular for body text). * Secondary Font: Manrope.
4. Logo Usage
The WAU logo must always be used in its original proportions (never stretched or distorted). * Minimum width: 160px. * Maintain adequate clear space (safe zone) around the logo and text (e.g., minimum 80px from the edges on social media creatives).
5. Product Presentation * Use high-quality product images highlighting textures (matte gold, matte plastic) and realistic lighting. * Do not use filters that alter the true colors of our devices.
Note: We highly recommend using the ready-made, brand-compliant creatives provided in the Awin Toolbox. WAU Global reserves the right to decline commissions or suspend affiliates who repeatedly use unauthorized or off-brand creatives.
