Pane Shoes Branding Guidelines
1️⃣ Brand Name & Logo
Always use the official brand name: Pane Shoes.
Do not alter, distort, or modify the logo.
Download official logo files from: https://paneshoes.com
Do not create your own logo or use unauthorized versions.
2️⃣ Tone & Messaging
Use a friendly, stylish, and modern tone.
Highlight key brand values: comfort, quality, style, and customer satisfaction.
Avoid exaggeration or misleading claims about products.
Do not use offensive, violent, or adult content in messaging.
3️⃣ Product Images & Content
Only use images provided by Pane Shoes.
Do not crop, recolor, or modify images in a misleading way.
Ensure product descriptions are accurate and match the website.
4️⃣ Promotions & Offers
Only use officially approved discount codes and promotions.
Do not create your own discounts or claims.
Ensure all campaigns comply with pricing and promotional rules.
5️⃣ Paid Media & Channels
Publishers may not bid on brand keywords in search ads (Google, Bing).
Publishers may not run behavioural retargeting campaigns.
6️⃣ Legal & Compliance
Comply with GDPR and all applicable privacy laws.
Do not promote Pane Shoes products on illegal or spammy sites.
Ensure all tracking links are unaltered and functional.
7️⃣ Brand Voice Examples
✅ Correct: “Discover the stylish comfort of Pane Shoes—perfect for every occasion.”
❌ Incorrect: “Pane Shoes are the cheapest shoes ever—buy now!”
