Branding Guidelines
House of Henry is a premium children’s apparel brand specializing in ultra-soft, durable bamboo pajamas and elevated daywear. Our brand positioning centers on quality, comfort, longevity, and timeless design.
Affiliates must represent House of Henry accurately and maintain our premium brand image at all times.
The following guidelines apply:
• Do not imply sitewide discounts unless officially communicated
• Do not advertise unauthorized coupon codes
• Do not position House of Henry as a discount or clearance brand
• Do not use misleading urgency or false promotional messaging
• All pricing and promotional information must be accurate and up to date
Affiliates must comply with all applicable advertising standards and disclosure regulations, including proper affiliate disclosure in accordance with FTC guidelines.
If an affiliate does not have specific brand-related content guidelines, they must follow the official creative assets provided within the AWIN platform.
