| If publishers promote you via PPC, will they be entitled to full commission? |  |  | Yes, with restrictions. Publishers may earn full commission on PPC if they use qualifier terms (e.g., "VOOPOO discount", "VOOPOO review") and comply with our display URL and trademark policies. |
| If publishers directly link to your website from search engines, will they receive full commission? |  |  | |
| If publishers use your brand name in their display URL, will they receive full commission? | | | Display URLs containing the brand name are permitted for legitimate content sites, but pure brand bidding domains or sites with no added value may be rejected or have commissions reversed. |
| If publishers use your brand name in their paid search title and description, will they receive full commission? | | | Violations (e.g., bidding on pure brand terms or misleading copy) will result in commission reversal and possible removal from the programme. |
| If publishers add your brand name into their negative keyword list, will they receive full commission? | | | Publishers who add our brand terms to their negative keyword list are fully compliant and will receive full commission on all sales generated through their PPC campaigns. This practice helps protect our brand and is encouraged. |
| If publishers display their ads when your brand name or variations of your brand name are entered as search keywords, will they receive full commission? (e.g. vodafone, voda fone) | | | Yes, with conditions. Full commission is paid when ads are triggered by brand terms, provided the ad copy includes a qualifier (e.g., "review," "deals") and complies with our trademark policy. Pure brand ads are prohibited. |
| If publishers display their ads when misspellings of your brand name are entered as search keywords will they receive full commission? (e.g. vodofone) | | | |
| If publishers display their ads when your brand name and another word are entered as search keywords, will they receive full commission? (e.g. Vodafone Mobile) | | | Yes, with relevance conditions. Irrelevant or misleading ads will not receive commission. |
| Do you have a restricted group of publishers who can earn commission on sales generated by brand related terms? | | |
| For any agreed publisher paid search activity, will publishers be paid for sales generated from the following search engines? | | |
| Google | | | Full commission paid for compliant PPC ads (qualifiers required). Must use Awin tracking. |
| Yahoo | | | Same terms as Google. Must use Awin tracking. |
| Bing | | | Same terms as Google. Must use Awin tracking. |
| Other | | | Requires prior written approval. Contact affiliate manager before launching. |
| Are there any specific search terms (keywords) where sales from publisher PPC ads will not be eligible to earn commission | | | Yes, with conditions. Any violations will result in commission reversal and potential removal from the programme. |
| If publishers place shopping ads on a search engine and link directly to your website, are they eligible to receive full commission? | | |
| If publishers place shopping ads on a search engine such as a Comparison Shopping Service (CSS), does this activity need to be tracked in a separate specific publisher account? | | | |
