The Head Plan UK affiliate programme is operated as a long-term growth channel focused on high-quality partnerships across editorial, content, gifting and lifestyle placements.
Please note – this programme operates with a 7 day closure notice period.
Programme Overview
• 30 day cookie window
• 30 day validation period
• Commission paid on net order value excluding VAT, delivery and additional service charges
• Commission will not be paid on cancelled, returned or duplicate orders
Commission Structure
• Our default commission rate applies to approved publishers. Commission uplifts may be offered for strategic placements, seasonal campaigns or high-value partnerships at our discretion.
• Transactions are validated within 30 days to allow for returns and cancellations in line with our standard returns policy.
Paid Search (PPC)
• Paid search activity is not permitted without prior written approval.
• Publishers must not bid on brand terms, brand variations, misspellings or brand + generic keyword combinations.
• Direct linking from paid search ads to our website is not permitted unless explicitly agreed in writing.
• Any breach of PPC policy may result in commission reversal and removal from the programme.
Voucher & Promotional Codes
• Only voucher codes shared directly by The Head Plan or listed within the Awin platform may be promoted.
• The use of unauthorised, leaked, expired or exclusive codes not intended for affiliate distribution is strictly prohibited and may result in commission reversal and suspension from the programme.
Branding Guidelines
• Publishers must use the correct brand name: The Head Plan.
• The Head Plan must not be promoted alongside adult, offensive or non-brand-safe content.
• Publishers must not use misleading claims, exaggerated messaging or imply official partnerships without approval.
De-Duplication & Attribution
• The Head Plan operates across multiple digital marketing channels. Sales may be de-duplicated against paid media channels including PPC (brand and generic), display, email and direct partnerships.
• De-duplication is implemented to ensure fair attribution and prevent multiple commissions being paid on the same transaction.
• Affiliate is intended to drive incremental performance and new customer acquisition.
Statement of Consequences
• Breach of programme terms, including PPC violations, unauthorised code usage, misleading promotion or brand misuse, may result in commission reversal, suspension or permanent removal from the programme.
• We reserve the right to decline publisher applications that do not align with our brand positioning.
For partnership discussions, exclusive placements or commission uplift requests, please contact:
ciaran@theheadplan.com
