The Head Plan is a premium productivity and wellness brand with a refined, modern and aspirational aesthetic. All promotional activity must reflect the tone, values and visual identity outlined below.
“The Head Plan” is a registered trademark. Unauthorised use, modification or misrepresentation of the brand name, logo or associated assets is not permitted.
Brand Name Usage
• The brand must always be written as: The Head Plan
• Do not abbreviate, alter, hyphenate or misspell the brand name.
• Brand variations and misspellings must not be used in paid search activity.
Logo Usage
• Only official logo assets supplied by The Head Plan may be used.
• Logos must not be altered, stretched, recoloured, rotated or recreated.
• Do not change typography, weight, format or proportions.
• The logo must maintain appropriate clear space and remain legible at all sizes.
• Where space is limited, the approved monogram mark may be used if supplied.
Tone of Voice
• All copy must reflect The Head Plan’s brand tone:
- Empowering & inspirational
Warm & relatable
Authentic & honest
Supportive & compassionate
Motivational & action-orientated
Positive & optimistic
• Copy must never be:
Cold or corporate
Negative or cynical
Overly sales-led or exaggerated
Misleading or promotional beyond approved messaging
If in doubt, keep messaging elevated, clean and purposeful.
Imagery & Visual Style
• Imagery should align with The Head Plan’s refined and neutral aesthetic:
Soft, warm and desaturated tones
Neutral colour palette (off-whites, clay tones, brown accents)
Clean, minimal styling
No cluttered, low-quality or overly saturated visuals
• Product imagery must not be distorted or edited in a way that misrepresents the product.
Typography
• Publishers must not recreate The Head Plan logo using alternative fonts.
• Where possible, supplied brand assets should be used rather than recreating layouts.
Promotional Conduct
• Do not imply official partnerships, endorsements or exclusivity unless agreed in writing.
• Do not use misleading claims about pricing, stock levels or product features.
• The Head Plan must not be promoted alongside adult, offensive or non-brand-safe content.
• Paid search activity on brand terms is not permitted without written approval.
Voucher Codes
• Only approved and communicated voucher codes may be promoted.
• The promotion of unauthorised, leaked or expired codes is strictly prohibited.
Failure to comply with branding guidelines may result in commission reversal, suspension or removal from the programme.
For clarification on creative usage or campaign approval, please contact:
ciaran@theheadplan.com
