Brand Names: Use the correct spelling and capitalization at all times: Maggy London, London Times, and Donna Morgan. Never abbreviate, alter, or combine brand names. "Maggie London," "Maggy," or "ML" are not acceptable.
Brand Positioning: Maggy London is a family-owned, 40+ year women's occasion wear brand. All content should reflect this positioning — polished, feminine, confident, and inclusive. Avoid language that is overly discount-driven (e.g., "cheap," "bargain," "clearance") unless promoting an authorized sale event.
Logo & Assets: Only use official brand logos and imagery provided by Maggy London. Do not alter logos in any way — no recoloring, stretching, cropping, or adding effects. Product images should be sourced from our website or provided directly by our team unless using your own original photography/video.
Content Guidelines: All affiliate content must be original and authentic. Creators are encouraged to style and photograph products in their own voice but must keep imagery tasteful and aligned with the brand's occasion wear positioning. FTC disclosure is required on all sponsored content (#ad, #sponsored, or platform-specific disclosure tools).
Prohibited: Do not associate Maggy London, London Times, or Donna Morgan with political content, adult content, hate speech, or any content that could damage brand reputation. Do not make false claims about products, pricing, or availability.
