1. Brand Name Usage
• Affiliates must use the official brand name: AML Travel & Tours.
• No alternative spellings, abbreviations, or variations are permitted.
• Brand name may not be used in PPC bidding, display URLs, or paid search ad copy without
written approval.
2. Tone of Voice & Messaging
• Messaging must be professional, trustworthy, and travel-focused.
• Emphasise safari experiences, tailor-made itineraries, and flight booking services.
• Avoid exaggerated or misleading claims (e.g., 'No.1 in the world', 'Guaranteed cheapest').
3. Logo & Creative Assets
• Only approved logos and creative materials may be used.
• Logos must not be altered, recoloured, stretched, or modified.
• Custom banners or creatives require written approval.
4. Promotions & Pricing
• Only promote current and verified offers displayed on the official website.
• Expired promotions must be removed immediately.
• Do not display inaccurate pricing or imply discounts where none exist.
5. PPC & Paid Media Restrictions• Brand terms, variations, and misspellings are prohibited in paid search campaigns.
• Affiliates may only run paid media campaigns with prior written approval.
• Shopping ads linking directly to the AML website are not permitted without approval.
6. Domain & Social Media Restrictions
• Affiliates may not register domains containing the AML Travel & Tours brand name.
• No social media handles or pages using the brand name without permission.
• No impersonation or misleading landing pages.
7. Accuracy & Compliance
• All information must match the official website.
• Tour descriptions must accurately reflect actual itineraries offered.
• Affiliates must comply with advertising standards and local regulations
