Brand Name
- Always written as "Huppy" — capital H, lowercase the rest
- Never "HUPPY", "huppy", or "Happy"
Tagline / Positioning
- Plastic-free, fluoride-free dental care for a cleaner smile and a cleaner planet
Tone of Voice
- Friendly, warm, and approachable
- Optimistic but not preachy about sustainability
- Never fear-mongering or guilt-tripping around environmental impact
Logo Usage
- Do not alter, stretch, or recolor the logo
- Do not place the logo on busy backgrounds
- Minimum clear space around the logo at all times
What publishers CAN do
- Use Huppy's product images and approved creative assets
- Reference Huppy as "plastic-free", "fluoride-free", "eco-friendly", "sustainable dental care", or "natural dental care"
- Highlight that Huppy products are fluoride-free and made with natural ingredients
- Use the brand name in content titles and descriptions
What publishers CANNOT do
- Bid on "Huppy" as a PPC keyword
- Use the logo in a way that implies endorsement or partnership beyond the affiliate relationship
- Make false or unsubstantiated claims about the product or its fluoride-free formulation
- Use before/after imagery related to teeth whitening without approval
