ATHENASSA LOGOTYPE
HOW TO USE:
To ensure our logo is presented in its best light across all affiliate materials, please follow the guidelines below.
We are happy for approved Awin publishers to download and use the Athenassa logotype strictly in accordance with these instructions.
OFFICIAL ATHENASSA LOGOTYPE
The Athenassa logotype is the only approved brand mark permitted for use by third parties.
The logotype may be used in the following approved formats only:
Black logotype on a white or light neutral background
White logotype on a black or dark background
The logotype must always remain clear, refined, and fully legible.
The Athenassa brand aesthetic is luxury, minimal, and timeless. Reproduction must reflect this across all placements including:
Digital (websites, blogs, social media, newsletters)
Print (where approved)
Paid advertising creatives (subject to approval)
USING THE LOGOTYPE OVER IMAGERY
The Athenassa logotype may be placed over imagery where appropriate.
However:
The background must be clean and uncluttered.
There must be sufficient contrast to ensure full legibility.
The logo must not compete visually with jewellery details or busy textures.
A clear exclusion zone must surround the logotype at all times.
If there is any doubt regarding clarity, please use the logo on a solid background instead.
LOGOTYPE DOS & DON’TS
To maintain the integrity of the Athenassa brand, please observe the following at all times:
THE LOGOTYPE:
✘ DO NOT distort, stretch, condense, rotate or skew the logotype.
✘ DO NOT alter spacing, letterforms, or proportions.
✘ DO NOT recreate or retype the logo using similar fonts.
✘ DO NOT change the colour outside of approved black or white versions.
✘ DO NOT add shadows, outlines, gradients, or effects.
✘ DO NOT place the logo over complex imagery without adequate clear space.
✘ DO NOT combine the Athenassa logotype with any third-party brand marks without written approval.
✘ DO NOT use the Athenassa logotype in connection with unauthorised promotions or discount messaging.
BRAND PRESENTATION STANDARDS
Athenassa is positioned as a premium demi-fine jewellery brand. All affiliate content featuring our logo should reflect:
Elegant, minimal styling
Soft, neutral or pastel colour palettes
Clean layouts with generous white space
High-quality, refined imagery
The logo must always appear sophisticated and understated — never bold, heavy, or visually crowded.
EXCLUSION ZONE
The Athenassa logotype must always be surrounded by clear space.
No text, graphics, or imagery should encroach upon this exclusion zone.
As a minimum guideline, allow spacing equal to the height of the capital “A” in Athenassa around all sides.
IMPORTANT
At all times, the Athenassa logotype must:
Be shown in its entirety
Remain legible
Be reproduced exactly as supplied
Comply with these brand guidelines
Failure to follow these guidelines may result in removal from the Athenassa Affiliate Programme.
