Cherans Bakery

Cherans Bakery

Terms and Conditions

Cherans Bakery Ltd – Affiliate Programme Terms & Conditions (Awin)

Effective date: 6 March 2026

Advertiser: Cherans Bakery Ltd (“Cherans”, “we”, “us”)

Programme: Cherans Bakery Ltd Affiliate Programme on Awin (“Programme”)

Applies to: All publishers (“you”, “publisher”) promoting Cherans via Awin tracking links

 

1) Overview

These Programme Terms & Conditions (“Programme T&Cs”) set out the rules for promoting Cherans Bakery Ltd and earning commission through Awin. By applying to or participating in our Programme, you agree to comply with these Programme T&Cs, Awin platform requirements, and all applicable laws and advertising standards.

 

2) Commission, validation and payment
 

  1. Commission rate(s): As shown in Awin for your publisher account and/or any agreed commission group.
  2. Commission eligible actions: Valid online purchases placed on our website via Awin tracked links, unless otherwise stated.
  3. Validation / approval period: Transactions will be validated within 31 days of the transaction date, subject to returns, cancellations, and fraud checks.
  4. Invalid/declined transactions: We reserve the right to decline commission for:
    • cancelled, returned or refunded orders (in full or part, commission may be adjusted pro-rata),
    • suspected fraud, misuse, or breach of these Programme T&Cs,
    • duplicate orders, test orders, internal/staff orders, or reseller activity,
    • orders where attribution is removed via our de-duplication policy (see section 7).
  5.  
  6. Payment: Commission payment is handled via Awin under their payment process.
  7.  

3) Allowed promotional methods (generally permitted)

Unless restricted below, the following are typically permitted:

 

  • Content marketing (reviews, recipes, gifting guides), SEO, and editorial features
  • Social media posts (organic and paid only if compliant with section 5)
  • Voucher/discount promotion only for codes we have provided and approved (see section 4)
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4) Voucher codes, discounts and offers

  1. Approved codes only: You may only promote voucher/discount codes that we have supplied directly (via Awin, email, or publisher communications) and that are clearly intended for affiliate distribution.
  2. No “found”/scraped codes: You must not promote or imply availability of codes sourced from other sites, customer emails, or “leaked”/unauthorised channels.
  3. No misleading savings: Do not advertise “best price”, “guaranteed discount”, “student discount”, “NHS discount” etc. unless we have explicitly provided such an offer.
  4. Code placement: If you are a voucher site, codes must be displayed accurately with clear terms (expiry, minimum spend, exclusions).
     

5) PPC / paid search, trademarks and domain use

  1. Brand bidding (default restriction): No bidding on our brand terms (including misspellings and variations), e.g. “Cherans”, “Cherans Bakery”, “Cherans Bakery Ltd” and close variants.
  2. No direct-linking: No direct linking from paid search ads to our site using affiliate tracking links (unless we approve in writing).
  3. No impersonation: You must not use our brand name (or confusingly similar variations) in your paid ad account name, ad copy in a misleading way, or display URL.
  4. Domains/handles: You must not register, use, or promote domains or social handles that include or resemble our trademarks/brand terms (or could confuse users into thinking you are Cherans).
     

6) Prohibited activities (strictly not allowed)

You must not:

  • Use cookie dropping, forced clicks, hidden iframes, or any technique that sets cookies without a genuine user-initiated click
  • Use adware, toolbars, browser extensions, or software-based traffic that overwrites attribution without explicit written approval
  • Mislead customers (fake urgency/stock claims, inaccurate pricing, false endorsements, or pretending to be the official site)
  • Use spam: unsolicited email, bulk DMs, or SMS without proper consent; or any promotion breaching GDPR/PECR rules
  • Promote Cherans on sites featuring illegal, hateful, adult, or otherwise brand-damaging content
  • Use our creatives/content outside the Programme scope or remove copyright/trademark notices
     

7) Attribution and de-duplication
 

We operate a de-duplication policy to avoid paying commission on orders already attributable to other paid media or partner channels.
 

  • De-duplication rule: Where multiple marketing channels are eligible for the same order, we will attribute commission according to our internal attribution/de-duplication logic, which may remove affiliate commission in some cases (e.g., where another channel is deemed the primary driver).
  • Channels considered: [Insert: e.g., “Paid Search (brand/non-brand), Paid Social, Email, Direct partnerships, Marketplaces, etc.”]
  • Default position: [Insert your chosen rule: e.g., “Affiliate is paid on last-click unless overridden by de-duplication against Paid Search/PLA.”]
     

8) Publisher approval, monitoring and removals

  1. Approval: We may approve or reject publishers at our discretion to protect our brand and customer experience.
  2. Ongoing compliance: We may request changes to placements or messaging. Failure to comply may lead to suspension/removal from the Programme and/or commission being declined for non-compliant activity.
  3. Breach: We reserve the right to end partnerships with publishers who breach Programme T&Cs.
     

9) Use of creatives, product data and brand assets

  • Use only the creatives/data feeds provided via Awin or assets we send you for affiliate use.
  • Do not alter logos or brand assets in a way that is misleading or damages brand integrity.
  • If you create your own creative, it must be truthful, compliant, and not imply an official partnership beyond being an affiliate.
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10) Compliance and disclosures

  • You must comply with all applicable advertising and consumer protection laws and guidance.
  • You must clearly disclose affiliate relationships where required (e.g., “This post contains affiliate links” or equivalent), in a way that is prominent and understandable.
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11) Changes to these Programme T&Cs

If we update these Programme T&Cs, we will provide at least 7 days’ notice before changes take effect and will communicate updates to publishers via the Awin Communication Centre.
 

12) Contact

For queries about promotion methods, approvals (e.g., PPC or cashback), or offer details, contact us via Awin messaging.