Camping World is a registered UK outdoor retailer. Affiliates must follow the below branding guidelines when promoting our brand.
Brand Name Usage
The correct brand name is Camping World.
Do not use variations such as “CampingWorld”, “Camping World UK Ltd” or other modifications unless part of an official URL.
The brand name must not be used in paid search ads without prior written approval.
Logo & Creative Assets
Only official logos and banners supplied via AWIN or directly by Camping World may be used.
Logos must not be altered, recoloured, stretched or modified.
Affiliates must not create their own branded creative that mimics official assets.
Tone & Messaging
Camping World should be positioned as a trusted, established UK outdoor retailer with over 30 years of experience.
Affiliates must not misrepresent pricing, promotions or product availability.
All promotional claims must be accurate and up to date.
Voucher Codes
Only authorised voucher codes provided through AWIN may be published.
Expired, scraped or unauthorised codes must not be promoted.
PPC & Brand Bidding
Brand bidding on “Camping World” or variations is prohibited unless explicitly approved.
The brand name must not be used in display URLs or paid ad copy without written consent.
Content Standards
Affiliates must ensure their websites and platforms are free from offensive, misleading or inappropriate content.
Influencers must comply with ASA disclosure requirements (#ad / affiliate disclosure).
Camping World reserves the right to request removal of branding or terminate partnerships where guidelines are not followed.
