Nano Nerds Brand Guidelines for Affiliates
Brand Voice Nano Nerds is a premium Nordic wellness brand. Our tone is clean, science-informed, and confident — not overhyped or salesy. Think "trusted wellness authority" not "miracle cure infomercial."
Brand Name Usage
- Always write as "Nano Nerds" (two words, capitalized)
- Product names: "Mito Calm Body Balm," "Mito Calm Bedtime Sleep Mist," "Mito MG2 Magnesium Malate Powder"
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Visual Identity
- Use only official product images from the Awin creative library or your own original photography
- Do not alter, crop, or overlay product images with unauthorized text or graphics
- Brand colors: dark navy, cyan/teal accents, white — if creating custom visuals, keep these tones in mind
Do's
- Describe products as "premium," "Nordic-inspired," "science-informed"
- Use language like "supports sleep," "designed for recovery," "formulated for mitochondrial optimization"
- Share your honest personal experience if you've used the products
- Always include FTC affiliate disclosure
Don'ts
- Do not describe products as "cheap," "bargain," "budget," or "discount"
- Do not make medical claims (no "cures," "treats," "heals," "fixes")
- Do not guarantee specific results (no "you will sleep better in 3 days")
- Do not create fake reviews, fabricated testimonials, or AI-generated fake customer quotes
- Do not use the Nano Nerds name in your domain, social handle, or in a way that implies you are the brand
Key Selling Points You Can Reference
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- Nordic wellness inspired formulations
- Designed for athletes, biohackers, and recovery-focused consumers
- Supports sleep, relaxation, and mitochondrial energy
- Premium, clean ingredients
Questions? affiliates@nanonerds.xyz
Want me to adjust the tone or add/remove anything?
