| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | We operate on a strict Last-Click Wins attribution model across all channels. |
| PPC Brand | | | De-duped against internal Brand Search campaigns (Google/Bing). |
| PPC Generic | | | De-duped against generic Paid Search campaigns |
| E-mail Advertising | | | De-duped against internal CRM / Abandoned Cart recovery emails. |
| Display Advertising | | | De-duped against Paid Social (Meta/TikTok) and Retargeting |
| Direct Partnerships |  |  | |
| Price Comparison | | | |
| In House Publisher program | | | De-duped against our Influencer Program (Affonso). If an Influencer link is clicked after an Awin link, the Influencer wins. |
| Other Affiliate Networks | | | De-duped against other regional networks (e.g. vCommission). |
