Brand Name Usage:
- Always write as "The Powder Shampoo®" (capital T, capital P, capital S) and with registered trademark
- Never abbreviate or alter spelling
- Do not use "TPS" or other shortened versions
Approved Messaging:
Certified Vegan. Certified Cruelty-Free
Sustainable personal care
Plastic-free packaging / 0% Plastic
Clean Beauty / Zero-waste beauty
0% Water / Waterless Innovation
Refillable Aluminium Bottles
Eco-conscious / Eco-friendly
Powder-to-lather innovation
Travel-friendly / TSA-compliant / TSA-Safe
Visual Content:
Use official product images provided in our media library, OR
Create your own original photos/videos of our products
Do NOT use AI-generated images or visuals
Do NOT use competitor brand visuals
Do NOT use generic stock photos
Do not alter our official product photos or brand colors
Maintain adequate white space around logo
Prohibited Claims:
Do not claim medical/therapeutic benefits
Do not make unsubstantiated environmental claims beyond our certifications
Do not compare directly to competitor brands by name
Do not use before/after photos that are not true
Tone of Voice:
Clean, modern, authentic
Educational but not preachy
Focused on lifestyle benefits, not just eco-guilt
Restricted Activities:
No brand bidding on PPC (see PPC policy)
No misleading discount claims
No spam or unsolicited email marketing
No association with non-vegan/harmful products in content
Contact us for approval of any custom creative or promotional campaigns.
