Positioning
The Forever Post is a storytelling subscription delivered by physical mail. It is emotional, timeless, intimate and slow-paced — the opposite of fast digital content.
Tone of voice
- Warm, Authentic, Personal
- Avoid: overly sales-driven tone, aggressive discount messaging, fake urgency.
Visual Identity
Colors
- Main palette: deep burgundy / vintage red tones
- Warm neutrals (cream, beige, soft brown)
- Avoid bright neon or overly flashy colors
Visual Mood
- Soft lighting
- Cozy, intimate atmosphere
- The letters have a slightly vintage aesthetic, but creators do not need to fully replicate that style. The key is warmth and authenticity!
Content Guidelines
Preferred format:
- Short-form video (TikTok / Reels)
- Talking-to-camera storytelling, Genuine emotional reaction
- Unboxing and showing the letter
Encourage:
- Showing or describing the physical object
- Talking about slowness in a digital world
- Explaining how the subscription works: Clearly explains it is a subscription, mention the Price of the subscription (mention the $9.95 per letter, and 2 letters are sent per month), mention the story folds over a year
- You can tease on the story content: mention the main characters, the first episode (to make them want to know the rest of the story!)
