COLORDIAMONDS Branding Guidelines1. Brand Identity Overview
COLORDIAMONDS bridges the gap between professional dermatology and at-home luxury care. Our brand represents efficacy, safety, and modern beauty. When promoting our products, the tone should be authoritative, scientific, yet accessible and aspirational.
We are not just selling a gadget; we are selling the confidence of clear, youthful skin.
2. Key Selling Propositions (Taglines)
Affiliates are encouraged to use the following taglines in their copy and headers:
Primary Tagline: Professional Skincare. At Home.
Secondary Tagline: FDA-Cleared Light Therapy for Acne & Anti-Ageing.
Short Hooks:
3 Minutes to Ageless Skin.
The Science of Light. The Art of Beauty.
Clear Acne. Fade Wrinkles. One Mask.
3. Visual Guidelines
Logo Usage:
Please strictly use the high-resolution logos provided in the Awin "Banners & Links" section.
Do not stretch, distort, or change the colour of the COLORDIAMONDS logo.
Ensure there is adequate "clear space" around the logo so it stands out.
Imagery Style:
Clinical: Clean, white backgrounds focusing on the device's technology and FDA clearance.
Lifestyle: Images showing the mask being used in a relaxing home environment (reading, resting).
Results-Oriented: We encourage the use of compliant "Before & After" images provided by us.
4. Brand Voice (Dos and Don'ts)
DO:
Highlight the FDA Clearance. This is our biggest trust signal.
Focus on the Dual Technology (Red Light for wrinkles, Blue Light for acne).
Mention convenience (wireless, hands-free, 3-minute treatments).
Use words like: Radiant, Clinical-Grade, Innovative, Safe, Effective.
DON'T:
Do not make medical claims beyond our official documentation (e.g., do not say it "cures" diseases).
Do not use low-quality or pixelated images.
Do not associate the brand with extreme discount language (e.g., "Cheap," "Bargain Bin")—maintain the premium feel.
5. Target Audience
Understanding our customer helps you convert better:
Primary: Women aged 25–55 interested in anti-ageing and skincare maintenance.
Secondary: Teens and Young Adults (and their parents) seeking non-chemical solutions for acne.
Interests: Luxury beauty, dermatology, wellness technology, self-care routines.
6. Available Assets
We have uploaded the following assets to the Awin interface for your use:
Standard Banners: IAB standard sizes (300x250, 728x90, 160x600).
Product Feed: Fully updated with current pricing and deep links.
High-Res Imagery: Product shots and lifestyle photography.
Videos: Short 15-30 second demo videos for social media use.
Would you like me to write a "Creative Brief" for your designer? (This would be a list of instructions telling your designer exactly what kind of banners to make for Awin, e.g., "Make a 300x250 banner featuring the FDA logo...").
