Affiliate Branding Guidelines
These guidelines are intended to help affiliates represent our brand accurately, consistently, and in line with our values. Compliance with these guidelines is a condition of participation in our affiliate programme.
1. Brand Name Usage
- Our brand name must always be written exactly as provided and must not be altered, abbreviated, pluralised, or combined with other words.
- The brand name must not be used in domain names, social media handles, ad titles, ad copy, display URLs, or paid search keywords without prior written approval.
- Affiliates must not present themselves as the official brand, manufacturer, or owner of our products.
2. Logo Usage
- Affiliates may only use official brand logos supplied or approved by us.
- Logos must not be altered, stretched, recoloured, cropped, or overlaid with text.
- Logos must be displayed clearly and proportionately, with adequate spacing, and not placed alongside content that could damage brand perception.
If in doubt, affiliates should seek approval before using brand logos.
3. Product Images & Creative
- Only approved product images may be used.
- Images must not be edited, filtered, retouched, or combined with other graphics in a way that alters the product’s appearance.
- Product imagery must not be used in misleading contexts, including exaggerated claims, heavy discount messaging, or inaccurate product descriptions.
4. Tone of Voice & Brand Positioning
Our brand is positioned as premium quality handmade jewellery, and all affiliate content should reflect this.
Affiliates should:
- Use accurate, refined, and respectful language
- Focus on craftsmanship, design, quality, and meaning
Affiliates must not:
- Use overly promotional, misleading, or “discount-led” language
- Make unverified claims regarding materials, guarantees, or durability
- Suggest urgency or scarcity where this is not factually correct
-
5. Prohibited Activity
Affiliates must not:
- Misrepresent pricing, availability, delivery times, or guarantees
- Use misleading claims or false endorsements
- Engage in cookie stuffing, ad stacking, or any fraudulent activity
- Promote our products on sites containing offensive, inappropriate, or unlawful content
6. Compliance & Enforcement
We reserve the right to:
- Request amendments or removal of non-compliant content
- Decline commission on sales generated through non-compliant activity
- Suspend or remove affiliates who repeatedly or materially breach these guidelines
7. Approval & Contact
If you are unsure whether an activity, creative, or promotion is permitted, please contact us before launching. We’re always happy to review proposed activity.
