Please represent Luko Luko as a premium, handmade pet fashion brand. Use the brand name correctly, keep visuals and tone high-quality and authentic, and avoid any misleading or unauthorized use of our brand assets.
1. Brand Positioning
Luko Luko is a premium pet fashion brand specializing in handmade, high-quality outfits and accessories for dogs and cats.
Our brand stands for:
- Elegant and tasteful design
- High-quality materials and craftsmanship
- Products made for gifting, photoshoots, and special moments
- A warm, positive, pet-loving lifestyle
All content should reflect a premium, stylish, and caring brand image.
2. How to Talk About Luko Luko
You are encouraged to describe Luko Luko as:
- A premium or handmade pet fashion brand
- Focused on quality, design, and special moments
- Ideal for gifts, photos, celebrations, and memorable occasions
Please avoid:
- Overpromising features or functions our products do not have
- Making medical, health, or functional claims
- Using language that makes the brand look cheap, low-quality, or mass-market
3. Logo & Brand Name Usage
Always write the brand name as: Luko Luko
- Do not modify, abbreviate, or misspell the brand name
- Do not use “Luko Luko” or any variations in domain names, social handles, or account names
- Do not present yourself as the official Luko Luko store or representative
- If official logos or assets are provided, use them as-is without alteration
4. Images & Visual Content
You may use:
- Your own original photos or videos featuring our products
- Official images or assets provided by Luko Luko (if available)
Visual content should:
- Be clean, positive, and high-quality
- Match a premium, aesthetic, and pet-friendly look
- Show products in real-life, lifestyle, or gifting/photography scenarios
Please do not:
- Use low-quality, misleading, or heavily distorted images
- Use images that could harm the brand’s reputation or feel inappropriate
5. Tone of Voice
- We recommend a tone that is:
- Warm, friendly, and authentic
- Aesthetic, tasteful, and aspirational
- Trustworthy and honest
Avoid:
- Aggressive sales language
- Fake urgency, misleading discounts, or exaggerated claims
- Any wording that could confuse customers about who you are or who we are
6. Legal & Compliance
- Always follow local advertising laws and platform rules
- Use proper ad disclosures where required (e.g. affiliate disclosure)
- Do not use the brand in any misleading or deceptive way
7. If You’re Not Sure
If you are unsure whether a specific use of the brand, logo, content style, or promotion method is allowed, please contact us via AWIN before publishing. We’re happy to help and collaborate.
