Never Age Nutrition – Affiliate Branding Guidelines
Welcome to the Never Age Nutrition Awin Affiliate Branding Guidelines.
This document outlines the standards for representing Never Age Nutrition across all marketing channels. Consistent use of these guidelines ensures a premium, credible, and recognizable brand presence and helps build long-term trust with customers.
Affiliates are expected to follow these guidelines when promoting Never Age Nutrition and its products.
1) Brand Overview
Never Age Nutrition is a premium longevity and cellular health brand focused on energy, vitality, and healthy aging.
Our mission is to support modern, health-conscious individuals with science-driven supplements designed to promote long-term performance and well-being at the cellular level.
The brand stands for:
- Premium quality and trust
- Science-driven longevity
- Clean, modern design
- Education and long-term health
All brand communication should reflect a high-quality, credible, and future-focused positioning.
2) Logo Usage
Primary Logo
The Never Age Nutrition logo represents modern longevity, clarity, and premium quality.
Color usage:
- Use the black logo on light backgrounds
- Use the white logo on dark backgrounds
- Ensure strong contrast and visibility at all times
Clear space:
Always maintain sufficient spacing around the logo.
Minimum clear space should equal the height of the letter “N” in the logo.
Incorrect Usage
Affiliates may not:
- Change logo colors
- Stretch or distort the logo
- Add shadows, outlines, or effects
- Place logo on cluttered or low-contrast backgrounds
- Modify or recreate the logo
Only official logo files provided by Never Age Nutrition may be used.
3) Color Palette
Use only official Never Age Nutrition brand colors.
Primary Colors
- Black: #000000
- White: #FFFFFF
- Deep Charcoal: #373343
- Soft Gray: #6D6B73
- Light Lavender: #E3E4F3
- Soft Violet: #C2C0EB
- Light Blue Accent: #EDF1FB
These colors should be used consistently across banners, social posts, and promotional materials to maintain a clean and premium visual identity.
Avoid overly bright, aggressive, or discount-style colors (e.g., neon red, orange discount banners).
4) Typography
Primary Typeface
Font: Karla
Weights: Regular, Medium, Bold
Alternative Typeface
Font: Open Sans
Weights: Regular, Semi-Bold
Avoid decorative or playful fonts that conflict with the premium scientific brand image.
5) Imagery & Visual Style
Never Age Nutrition imagery should reflect modern longevity, vitality, and premium quality.
Style Direction
- Clean, minimal, and elegant
- Bright but soft lighting
- Premium lifestyle aesthetic
- Scientific and modern feel
- Focus on vitality, performance, and healthy aging
Do’s
- Use high-resolution images only
- Show product clearly and professionally
- Use clean, minimal backgrounds
- Showcase healthy, active lifestyles
- Maintain premium and natural aesthetic
Don’ts
- No low-quality or pixelated images
- No overly aggressive “before/after” visuals
- No unrealistic medical imagery
- No cluttered discount-style creatives
- No misleading health visuals
6) Tone of Voice
Never Age Nutrition communicates in a tone that is:
- Warm and trustworthy
- Clear and intelligent
- Modern and optimistic
- Science-driven but accessible
Messaging Principles
Communication should focus on:
- Vitality and energy
- Healthy aging and longevity
- Cellular health and performance
- Consistency and long-term wellness
Avoid:
- Aggressive sales language
- Unrealistic promises
- Medical or disease-treatment claims
- “Anti-aging miracle” messaging
The tone should educate and inspire rather than pressure.
7) Promotional & Creative Guidelines
Affiliates should maintain a premium look and feel in all promotions.
Banners & Ads
- Use official product images and logo
- Follow brand colors and typography
- Keep layouts clean and modern
- Use subtle, premium design style
- Avoid discount-heavy visuals
Social Media
- Maintain consistent brand aesthetics
- Use high-quality visuals
- Ensure accurate product representation
- Avoid misleading or exaggerated claims
Affiliates may create their own creatives if they remain consistent with brand guidelines and premium positioning.
8) Legal & Compliance
Affiliates must ensure all promotional content complies with applicable advertising and supplement regulations in their target markets.
- Avoid medical or disease-treatment claims
- Avoid misleading or exaggerated promises
- Clearly disclose affiliate relationships where required
- Use only approved messaging and visuals
Never Age Nutrition reserves the right to request modification or removal of content that does not meet brand or compliance standards.
