Affiliate Brand & Content Guidelines (AWIN)
We love working with publishers who genuinely enjoy growing and helping others grow. These guidelines are here to give you a sense of who we are, how we communicate, and what tends to perform best for our audience.
Nothing below is meant to be restrictive — it’s simply here to help you create content that aligns naturally with the True Leaf Market brand.
Our Brand, at a Glance
True Leaf Market is a one-stop shop for reliable, affordable seeds and growing supplies — delivered fast.
We serve growers of all kinds, from hardcore gardeners and microgreens professionals to health-focused home growers and emergency preppers. Whether someone is just getting started or growing at a serious level, we aim to make the process feel accessible, supportive, and successful.
Recommended Voice & Tone (Encouraged)
When creating content, we encourage publishers to align with our general voice where it feels natural:
Informational & Reliable – Helpful, accurate, and grounded in real experience
Down-to-Earth – Approachable and practical, never elitist
Friendly – Warm and human, not overly salesy or ironic
Genuine & Occasionally Playful – Light humor is welcome when it’s authentic
We speak as a collective “we” and avoid exaggerated claims or hype. Growing should feel doable, not intimidating.
What Resonates with Our Audience
Content tends to perform especially well when it highlights:
Practical growing tips or real results
Confidence-building education (“you can do this”)
Product reliability and quality
Speedy delivery and dependable service
Inclusive messaging — growing is for everyone
Authenticity matters more than polish.
Visual & Product Presentation (Optional but Encouraged)
While not required, we strongly encourage — when possible — showing True Leaf Market–branded products in your content.
This may include:
Our branded seed packaging or growing supplies
Wearing True Leaf Market–branded apparel
Real-world usage shots (unboxing, planting, harvesting, growing setups)
These visuals help audiences quickly recognize the brand and build trust, but creative freedom is always respected. If branding doesn’t fit your format or story, it’s absolutely fine to focus on the experience instead.
Content Freedom & Disclosure
We value honest, experience-based content. You are never required to present products in a scripted way or claim results you haven’t personally seen.
Please always follow applicable FTC disclosure requirements when sharing affiliate links or sponsored content.
What to Avoid
To protect both our brand and your credibility, we ask that publishers avoid:
Misrepresenting product capabilities or growing outcomes
Using a superior, exclusionary, or intimidating tone
Sharing inaccurate growing or seed information
Positioning True Leaf Market as “only for experts”
If you’re unsure about a claim, feel free to reach out — we’re happy to help.
Final Note
We believe growing is for everyone. If your content reflects curiosity, learning, and genuine enthusiasm for helping people grow, you’re already aligned with us.
Thanks for being part of the True Leaf Market affiliate community — we’re excited to grow together.
