| If publishers promote you via PPC, will they be entitled to full commission? |  |  | Yes – only for non-brand paid search activity that complies with our PPC policy. |
| If publishers directly link to your website from search engines, will they receive full commission? | | | Yes – provided the traffic does not originate from brand or brand-variation keywords. |
| If publishers use your brand name in their display URL, will they receive full commission? |  |  | |
| If publishers use your brand name in their paid search title and description, will they receive full commission? | | | |
| If publishers add your brand name into their negative keyword list, will they receive full commission? | | | Yes – publishers who negative match our brand terms are eligible for full commission on compliant traffic. |
| If publishers display their ads when your brand name or variations of your brand name are entered as search keywords, will they receive full commission? (e.g. vodafone, voda fone) | | | |
| If publishers display their ads when misspellings of your brand name are entered as search keywords will they receive full commission? (e.g. vodofone) | | | |
| If publishers display their ads when your brand name and another word are entered as search keywords, will they receive full commission? (e.g. Vodafone Mobile) | | | |
| Do you have a restricted group of publishers who can earn commission on sales generated by brand related terms? | | |
| For any agreed publisher paid search activity, will publishers be paid for sales generated from the following search engines? | | |
| Google | | | |
| Yahoo | | | |
| Bing | | | |
| Other | | | Subject to approval |
| Are there any specific search terms (keywords) where sales from publisher PPC ads will not be eligible to earn commission | | | Yes – brand terms, brand variations, misspellings, and brand + generic keyword combinations (e.g. “FTP Endurance Fuel”, “FTP Fuel”, “FTP Energy Pastilles”). |
| If publishers place shopping ads on a search engine and link directly to your website, are they eligible to receive full commission? | | |
| If publishers place shopping ads on a search engine such as a Comparison Shopping Service (CSS), does this activity need to be tracked in a separate specific publisher account? | | | CSS activity must be tracked via a dedicated and clearly identifiable publisher account. |
