The following rules relate to activity through paid sponsored listings for all search engines and are relevant for all terms listed in the Advertiser Brand Terms box below:
The following activities are currently not allowed on the programme:
- Bidding of misspelling of brand terms
- Bidding on variations of the brand terms
- Direct linking
- Broad matching on brand terms
Publishers must not display the advertiser’s brand name in the Display URL or Title & Ad Copy
Advertiser Brand Terms
The Search Guidelines / Restrictions are based on but not limited to the following:
keen, keen footwear, keen uk, keen jasper, keen zionic, keen rocks, keen seek, keen targhee, targhee, keen uneek, keen pyrenees, keen nxis, keen newport, keen hyperport, keens, keen shoes, keen trainers, keen walking shoes, keen hiking shoes, keen boots, keen walking boots, keen hiking boots, keen sandals, keen slippers, keen sneakers, keen waterproof, keen running shoes, keen trail running shoes, keen wk400
- [Above brand terms] voucher code
- [Above brand terms] voucher
- [Above brand terms] discount
- [Above brand terms] discount code
- [Above brand terms] outlet
- [Above brand terms] sale
and any different combinations and capitalisations.
Brand Guidelines
All assets provided by KEEN Footwear cannot be modified. Please see the Brand Guidelines doc for further information.
Social Content
In accordance with the ASA, if you wish to use affiliate links within your social channels and Instagram stories, you will need to use #ad as an identifier of content that has a commercial agreement attached to it.
Voucher codes
Affiliates should only post voucher codes given to them directly by the merchant or codes listed as generic codes on the Awin interface. If you use voucher codes or gift vouchers that are not listed your commission may be declined.
