Visual Assets
Logo: Any logo placement must utilize the registered Storybook Crate trademark and include the registered symbol. The three valid logos are the black on white, black on white with colorized books, and white on black (or similar contrasting color).
Colors: Any of the following colors may be used for headers, accents, and other design elements at the designer's discretion:
- Blue #6792bc (R: 103, G: 146, B: 188)
- Green #61bc93 (R: 97, G: 188, B: 147)
- Alternate Green #3D956D (R: 61, G: 149, B: 109)
Fonts: The generic fonts for editorial and web content are:
- Header: Montserrat
- Body: Figtree
The fonts for advertising content specific to the “Frog” series are:
- Header: Juice ITC
- Body: Tempus Sans ITC
Voice and Tone
Storybook Crate's tone is kind, caring, and witty. It is a blend of humor and compassion, with a spirit of adventure, and a hope to inspire dreams and imagination.
Where creatively applicable, Frog himself can be the originator of the text, but such copy must be specifically approved by Storybook Crate prior to publication.
Content Restrictions & Considerations
Storybook Crate does not promote nor endorse any political, religious, or ideological affiliations. All sensitive or polarizing topics and subject matter must be avoided, and only those concepts that are universally accepted across ethnicities, races, religions, cultures, and other such social categories should be employed.
Antagonistic or hateful speech, belittlement or ridicule, speaking ill of another, including a competitor, is prohibited.
