WÜSTHOF Affiliate Program Terms
Welcome to the WÜSTHOF Affiliate Program. By joining, you agree to the following terms and conditions governing participation in the program. These terms ensure a fair, transparent, and brand-aligned partnership experience.
1. Program Overview
Affiliates earn commission on valid purchases made through approved Awin tracking links.
- Base Commission: 10%
- Cookie Window: 30 days
- Validation Period: 45 days
- Program Region: United States
2. Promotional Guidelines
To protect WÜSTHOF’s reputation for premium quality and craftsmanship:
Affiliates may not:
- Bid on or use WÜSTHOF, Wusthof, or related brand terms (including misspellings) in any form of paid search advertising.
- Link directly to wusthof.com from PPC ads.
- Promote on adult, offensive, or discount-aggregator sites that don’t align with the brand’s positioning.
- Use unauthorized coupon codes, discounts, or promotions.
- Make definitive claims about product superiority (e.g., “best,” “sharpest,” “safest”) or misrepresent brand messaging.
Affiliates may:
- Feature WÜSTHOF products within relevant editorial, culinary, or lifestyle content.
- Use approved images, logos, and copy available through Awin’s creative assets library.
- Reference official campaigns such as gift guides, holiday promotions, or seasonal sale events when provided by WÜSTHOF.
3. Creative and Content Use
- Only official WÜSTHOF creative assets provided through Awin may be used.
- All creative must reflect the brand’s premium image — clean, elevated, and product-focused.
- Content should emphasize craftsmanship, longevity, and culinary precision.
- Affiliates may not alter brand logos, watermarks, or photography without prior approval.
4. Tracking and Commission Validation
- Commissions are paid on verified sales only.
- Orders that are canceled, refunded, or returned will be excluded.
- Commission is not paid on internal WÜSTHOF marketing channels, including brand search, direct traffic, or email campaigns.
- The validation period for sales is 45 days.
5. Compliance
All affiliates must comply with:
- FTC guidelines for affiliate disclosures
- Applicable privacy and consumer protection laws (including GDPR and CCPA)
- Awin’s Network Code of Conduct
- Non-compliance may result in program suspension or removal.
6. Communication
Affiliates will receive periodic updates on:
- New product launches
- Seasonal promotions
- Program announcements and creative refreshes
7. Termination
WÜSTHOF reserves the right to suspend or remove affiliates for:
- Non-compliance with these terms
- Misuse of brand assets or trademarks
- Fraudulent or low-quality traffic
- Inactivity within the program
Affiliates may terminate participation at any time through Awin.
8. Contact
For affiliate inquiries or partnership opportunities: partners.us@wusthof.com
