Branding Guidelines
Paw-up is a pet treat brand and community platform centered around animal welfare, shelter support, and responsible pet care. We value authenticity, transparency, and real storytelling.
Affiliates and publishers are welcome to:
Use the Paw-up brand name, approved logos, and product images for promotional purposes
Share genuine experiences with our products and platform
Highlight our mission of supporting shelters and animal welfare in a truthful way
Please note the following guidelines:
Do not misrepresent Paw-up as a rescue organization, shelter, or veterinary service
Do not make false, exaggerated, or unverified health or medical claims
Do not imply official endorsement, sponsorship, or partnership beyond affiliate participation
Do not alter logos or brand assets without prior approval
Content should not be misleading, deceptive, or overly aggressive in tone
We strongly encourage content that feels natural, community-driven, and aligned with Paw-up’s values of care, compassion, and long-term impact.
If you have any questions about branding or content usage, please contact us before publishing.
