KATAMU Branding Guidelines for Affiliates
Brand Name: Always written as "KATAMU" in all caps. Never as "Katamu," "katamu," or any other variation in promotional materials.
Logo Usage: The KATAMU logo must not be altered in any way. Do not change transparency, rotate, distort, add gradients, change letter spacing, or add drop shadows. Only use logo colors from our approved palette (Black #000000, White #FFFFFF, Red #FF0000, Dark Gray #333333). Maintain required clear space around the logo at all times. Logo files will be provided upon request - do not recreate or modify the logo.
Brand Colors: Primary/Dominant: Black (#000000) - 40% Secondary: White (#FFFFFF) - 30% Tertiary: Dark Gray (#333333) - 20% Accent: Red (#FF0000) - 10% All promotional materials should reflect this color balance.
Tone of Voice: KATAMU's voice is strong, motivational, and no-nonsense. We speak directly to athletes and lifters who value authenticity and discipline. No fluff, no false promises - just straight talk that fuels passion, perseverance, and growth. Affiliates should reflect this tone in any original content promoting KATAMU products.
Brand Values: Grit, Uniqueness, Community.
Slogan: "We Struggle. We Lift. We Conquer."
Photography Style: Dark, high-contrast imagery featuring real athletes in gym settings. Black and white photography is preferred with selective red accents when applicable. Avoid overly bright, stock-photo-style imagery.
Social Media: When tagging or referencing KATAMU on social media, use @Katamugear on Instagram. Approved hashtags and creative assets can be requested from the KATAMU marketing team.
Approval Required: All co-branded content, custom creatives, and promotional materials must be approved by KATAMU before publishing. Contact us for logo files, product images, and approved creative assets. your branding guidelines. If you do not have branding guidelines, enter 'No branding guidelines'.
