Papablic Branding Guidelines – Quick Reference
Papablic — Reclaiming Time, Confidence, and Freedom for Parents
✅ Logo Use
Use the official Papablic logo with ample clear spacing around it.
Do not distort, change the brand colors, or place the logo on cluttered backgrounds.
Request official high-resolution logo files for all content creation.
📸 Imagery Style
Authenticity First: Show real parents and babies in real scenarios (nurseries, kitchens, feeding on-the-go).
Soft & Clean: Use bright, natural lighting that reflects a safe and hygienic environment.
Relatable Moments: Focus on the bond between parent and child or the relief our products provide during busy routines.
Avoid overly staged stock photos or heavy, unnatural filters.
💬 Messaging Tips
Core Values: Focus on safety (BPA-free, medical-grade), innovation (smart tech), and ease of use.
Problem-Solving: Highlight how the product saves time or reduces parenting stress.
Use Key Phrases Like:
“Trusted by 3 million families”
“Smart gear for your liquid gold”
“Parenting made simple and safe”
“Innovation for the modern nursery”
“Baby registry must-haves”
“Baby essentials newborn“
📢 Partner Guidelines
Only use approved marketing assets and product information provided by Papablic.
Tag @Papablic and clearly disclose sponsored content (e.g., #ad or #PapablicPartner).
Strict Compliance: No brand bidding (PPC), false claims, or misleading promotions.
📩 Contact Us:
partners@papablic.com
