Wild at Heart Visual Identity Guidelines
Wild at Heart’s visual identity is refined, understated and led by the beauty of the flowers themselves. All creative should feel elegant, minimal and timeless, allowing texture, colour and form to take centre stage.
Please use a simple, reduced font style with clean typography. Avoid emojis, decorative elements or overly promotional graphics. Colour usage should follow approved brand tones only: Primary colour: #000000 and ffffff. Secondary colour: #faff00 and #ff80a2. Neutral background: #a99a88 and #ded9cf).
Only official, brand-approved imagery may be used. Images should not be edited, filtered, cropped unusually or overlaid with text unless explicitly approved. Lifestyle and product photography must remain true to the Wild at Heart aesthetic: natural, romantic and luxurious.
For approved assets, creative guidance or bespoke materials, publishers must contact ecommerce@wildatheart.com.
