TurboTech Co. – Branding Guidelines
These Branding Guidelines are designed to ensure consistent, accurate, and professional representation of the TurboTech Co. brand across all affiliate marketing channels.
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1. Brand Usage Overview
Affiliates may promote TurboTech Co. products using approved brand assets and accurate descriptions. All brand usage must reflect TurboTech Co.’s positioning as a modern, reliable, and customer-focused technology brand.
Brand representation must never be misleading, exaggerated, or deceptive.
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2. Approved Brand Name Usage
Affiliates may use the following brand names only as written:
• TurboTech Co.
Do not alter spelling, spacing, capitalization, or add modifiers.
Examples of prohibited usage:
• Turbo-Tech
• Turbo Tech Store
• TurboTech Official
• TurboTech Deals
• TurboTech™ (unless provided in official assets)
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3. Logos & Creative Assets
• Affiliates may use official TurboTech logos, banners, and product images provided through Awin or directly by TurboTech Co.
• Logos may not be modified, distorted, recolored, animated, or overlaid with text.
• Do not create custom logos, icons, or variations of the TurboTech brand.
If no official assets are available, affiliates may use unmodified product images from TurboTech’s website.
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4. Website, Domain & Social Media Usage
Affiliates may not:
• Register domains containing “TurboTech” or close variations
• Create social media handles or usernames using the TurboTech brand
• Imply they are the official TurboTech website, store, or support team
Acceptable:
• Editorial content, reviews, comparisons, and third-party commentary that clearly identifies the affiliate as an independent publisher.
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5. Paid Search & Advertising
Unless explicitly approved in writing:
• No bidding on TurboTech Co. branded keywords, misspellings, or close variations
• No direct linking from paid ads to TurboTech URLs
• No use of TurboTech brand name in ad copy headlines designed to impersonate the brand
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6. Content Standards
Affiliates must:
• Use accurate product descriptions
• Avoid false claims, guarantees, or exaggerated performance statements
• Clearly disclose affiliate relationships where required by law (FTC, local regulations)
Prohibited content includes:
• Misleading pricing or fake discounts
• Unapproved coupons or expired offers
• Adult, illegal, hateful, or inappropriate content
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7. Coupons, Deals & Promotions
Coupon and deal affiliates must:
• Promote only verified, approved offers
• Remove expired or invalid coupon codes promptly
• Avoid messaging such as “exclusive,” “guaranteed,” or “secret” unless explicitly authorized
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8. Email & Messaging
Email promotions are allowed only to opt-in audiences and must comply with all applicable laws (CAN-SPAM, GDPR, etc.).
Affiliates may not:
• Send emails that appear to be sent by TurboTech Co.
• Use TurboTech branding in sender names or email domains
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9. Compliance & Enforcement
TurboTech Co. reserves the right to:
• Request removal or modification of any non-compliant branding
• Reverse commissions resulting from brand violations
• Suspend or terminate affiliates who repeatedly fail to comply
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10. Questions & Approvals
Affiliates seeking clarification or approval for custom creatives, paid advertising, or branding use should contact TurboTech Co. through the Awin platform.
