Foodofile Brand Guidelines for Affiliates
Welcome to the Foodofile affiliate program!
Foodofile is the ultimate recipe manager designed to help home cooks declutter their digital and physical recipe collections. Please use these guidelines to ensure your content aligns with our brand identity.
1. Product Overview (The "Elevator Pitch")
Foodofile is a cross-platform app (iOS, Android, Web) that solves the chaos of modern cooking. We allow users to import recipes from anywhere—websites, blogs, or by snapping photos of physical cookbooks and recipe cards—and organize them in one beautiful, ad-free space.
Core Value Proposition: "Stop juggling screenshots, bookmarks, and cookbooks. Scroll less, cook more."
2. Key Selling Points & Features
When promoting Foodofile, highlight these distinct features:
- Universal Import: Save from any URL or scan physical text (magazines/cards) instantly.
- Enhanced Instructions: We automatically place ingredient quantities in-line with instructions (no more scrolling up and down!).
- Hands-Free Cooking: Voice-guided assistance reads steps aloud so users don't touch screens with messy hands.
- Smart Shopping: One-tap consolidation of ingredients from multiple recipes into an intelligent list.
- Privacy First: We are "Private by Design." We do not sell user data.
- Collaboration: Share subscriptions with a partner for real-time meal planning.
3. Target Audience
Our ideal users are:
- Home cooks overwhelmed by browser tabs and screenshots.
- Families who need to collaborate on meal plans and grocery lists.
- Users who cook with recipes a lot, and who are looking to make cooking and meal planning easier.
- People looking to digitize and preserve old family recipe cards and cookbooks.
4. Brand Voice
Our tone should always be:
"Educated, helpful, accessible, humorous, organized, and premium."
We are the smart, organized friend in the kitchen who makes life easier, not the stern chef demanding perfection.
5. Content Guardrails (Strict)
To maintain our brand integrity, the following angles are strictly prohibited in affiliate content:
- NO weight loss content or "diet culture" framing (e.g., do not market us as a weight-loss tool).
- NO nutrition/health advice or health claims.
- NO alcohol-focused content.
- NO politics or sensitive cultural topics.
6. Pricing & Offers
- Free Trial: 30-Day Free Trial (High conversion hook).
- Monthly: $7.99/month.
- Annual: $59.99/year.
7. Creative Assets
Please use the creatives provided in the Awin interface. If taking your own screenshots, ensure the interface looks clean and organized. Do not alter the Foodofile logo.
