Publishers may use the advertiser’s brand name only to accurately describe the promotion of the advertiser’s products or services.
The advertiser’s brand name, logo, or variations thereof must not be used in a way that implies an official partnership, endorsement, or ownership unless explicitly authorised.
Publishers must not:
- Misrepresent themselves as the advertiser or as an official site
- Use the advertiser’s brand name or logo in domain names, social media handles, or page names
- Use branding in a misleading, defamatory, or inappropriate context
- Modify or alter the advertiser’s logo or brand assets
May not register or use domains, subdomains, social media accounts, or usernames that include the advertiser’s brand name or close variations.
Use of brand assets is permitted only where provided directly by femme or via the Awin platform and must comply with these guidelines.
Any branding activity that does not comply with these guidelines may result in removal from the programme or commission being declined.
Publishers must not alter creatives in a way that misrepresents pricing, offers, or brand messaging. Claims must be factual and aligned with approved promotional materials.
