| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | |
| Content |  |  | |
| Coupon Code | | | If made available to them by the brand. |
| E-mail | | | Leveraging their email list, not the brand's. |
| Loyalty | | | Promoting the brand's loyalty program OR an incentive the publisher offers not tied into anything the brand pays for. |
| Search | | | If it is not the brand's branded search terms or product names. |
| Behavioural Retargeting | | | If the retargeting is done based on publisher activity and not the brand's website activity. (floramirabilis.com) |
| Media Brokers | | | If this is done based on publisher activity and not the brand's website activity. (floramirabilis.com) |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | |
