Tripr Presents

Tripr Presents: Title Style Guide

Rise & Shine: All-Women UK Three Peaks

Tripr Presents: Rise & Shine: All-Women UK Three Peaks Challenge

Rules

• Always include Tripr Presents
• Always include Rise & Shine
• Always use All-Women (hyphenated, capitalised)
• Always use UK Three Peaks (never Three Peaks UK)
• Use Challenge for the 24-hour format only
• Title Case throughout

Use these only after the master title has appeared once.

24-Hour Format

Rise & Shine: All-Women UK Three Peaks 24 Hour Challenge
 Endurance-led
 Time-bound
 Performance-focused

3-Day Format

Rise & Shine: All-Women UK Three Peaks 3 Day Experience
 Experience-led
 Immersive
 Recovery-aware

Rules

• Never mix Challenge and Experience
• Never shorten to “Rise & Shine Three Peaks”
• Always retain All-Women and UK Three Peaks

Acceptable short forms:

• Rise & Shine: UK Three Peaks
• Rise & Shine UK Three Peaks

Not acceptable:

• ❌ Three Peaks
• ❌ Women’s Three Peaks
• ❌ Rise & Shine Challenge
• ❌ UK Peaks

Website / PDFs / Sponsorship Decks

• First mention: full master title
• Subsequent mentions: shortened reference acceptable
  
   

Email Marketing

• Subject lines: shortened reference allowed
• Body copy: full title on first mention
  
   

Social Media

• First post in a campaign: full title
• Subsequent posts: shortened reference allowed
• Always retain All-Women in captions
  
   

PR / Press

• Always use full master title on first reference
  Include “UK” to avoid Yorkshire Three Peaks confusion

• All-Women → always hyphenated, never “women”, never “women’s”
• UK Three Peaks → never reversed
• Avoid macho or competitive framing
• Emphasise: collective strength, safety, shared summits, considered challenge

Primary tagline:
 Shared summits; shared moments

Secondary line (optional):
Defining moments curated for women

 Tripr Presents: Rise & Shine: All-Women UK Three Peaks 24 Hour Challenge
 Rise & Shine: All-Women UK Three Peaks 3 Day Experience
 Join us for Rise & Shine: UK Three Peaks this April

Snow & Balance: all-women ski & wellbeing weekender

Tripr Presents: Snow & Balance: all-women ski & wellbeing weekender

Works because

• Lower case signals ease, balance and lifestyle
• Avoids corporate or overly “programme-y” energy
• Aligns with wellness, retreat and modern travel branding
• Clearly distinct from challenge-based events

• Tripr Presents → Title Case (brand system)
• Snow & Balance → Title Case (event name)
• all-women ski & wellbeing weekender → always lower case
• Use ampersand & (never “and”)

Do not capitalise:

• Ski
• Wellbeing
• Weekender
• All-women

In text (web, email, PDF, PR)

• Colons must be used to separate:
  • Brand → event name
  • Event name → descriptor

Correct:

• Tripr Presents: Snow & Balance: all-women ski & wellbeing weekender

✖ Incorrect:

• Tripr Presents Snow & Balance – all-women ski & wellbeing weekender

On images (covers, social tiles, carousels, video frames)

• Never use colons
• Titles should be stacked or separated by line breaks instead

Rule of thumb:

Colons are for reading, not looking.

Use these only after the master title has appeared once.

Snow & Balance: all-women ski & wellbeing weekender
 Tripr Presents Snow & Balance, Courmayeur
 Snow & Balance, March 2026

Avoid:

• ❌ Snow & Balance Weekend
• ❌ Snow and Balance
• ❌ Women’s Ski Weekender
  ❌ Ski & Yoga Retreat

Acceptable:

• Snow & Balance
• Tripr Presents Snow & Balance
  
   

Not acceptable:

• ❌ Snow Balance
• ❌ The Ski Trip
  ❌ Tripr Ski Retreat

Website / PDFs

• First mention: full master title
• Subsequent mentions: Snow & Balance

Email

• Subject lines: shortened reference allowed
• Body copy: full title on first mention

Social Media

• First campaign post: full master title
• Ongoing posts: Snow & Balance
  Lower case descriptor must remain intact

PR / Partnerships

• Always use full master title on first reference
  Keep descriptor lower case for consistency and tone

• Always all-women, never women or women’s
  No extreme or competitive language
  
   
• Focus on:
  
  
  • Flow
  • Balance
  • Confidence
  • Ease
  • Social connection
  • Expert-led, not intense

✔ Tripr Presents: Snow & Balance: all-women ski & wellbeing weekender
 ✔ Join us in Courmayeur for Snow & Balance this March
 ✔ Snow & Balance is designed for women who love the mountains - without the mental load