Garden Guru (US)

Brand Overview

Garden Guru is a practical, trustworthy gardening brand focused on durable tools, ease of use, and long-term value. The brand tone is confident, helpful, and down-to-earth—designed for everyday gardeners who want tools that simply work.

Primary Colors

These colors should be used most prominently across the website, packaging, email, and digital assets.

Primary Color:
White — #FFFFFF
Used for backgrounds, negative space, and to create a clean, modern look.

Contrasting Color:
White — #FFFFFF
Used intentionally to maintain simplicity and clarity across layouts.

Secondary Colors

Used for accents, calls to action, highlights, and visual hierarchy.

Secondary Color 1 (Primary Brand Green):
Forest Green — #2E6340
Represents growth, nature, durability, and trust.
Use for buttons, headlines, icons, badges, and emphasis elements.

Secondary Color 2 (Accent Orange):
Warm Orange — #F29A36
Adds warmth, energy, and approachability.
Use sparingly for accents, promotional callouts, badges (NEW, LIMITED), and highlights.

Maintain a clean, uncluttered aesthetic with white as the dominant background.

Use green (#2E6340) for primary CTAs, headings, and brand identifiers.

Use orange (#F29A36) selectively to draw attention to promotions, urgency, or key actions.

Avoid overuse of accent colors—clarity and readability come first.

Use clean, modern sans-serif fonts.

Prioritize readability and simplicity.

Headings should feel strong and confident without being aggressive.

Body text should be friendly, informative, and easy to scan.

Clear, helpful, and approachable

Confident without being salesy

Practical, honest, and trustworthy

Focused on real-world use and durability

Avoid hype, exaggerated claims, or overly technical language.

Use bright, natural lighting whenever possible

Feature products in real-world gardening scenarios

Clean backgrounds with natural textures (soil, plants, wood)

Avoid cluttered or overly stylized imagery

Emphasize functionality and ease of use

Website: Clean layouts, strong CTAs, clear product benefits

Email: White background, green CTAs, minimal distractions

Social Media: Natural visuals, simple overlays, brand-consistent colors

Affiliate Assets: Clear product focus, consistent color usage, no off-brand fonts or colors