Welcome to the EcoFlow Partner Program! As an affiliate partner, you play a crucial role in promoting our environmentally friendly, innovative energy solutions. To ensure our brand is represented consistently and professionally, we have created these brand guidelines for partners. Please review and follow these guidelines in all your promotional activities to guarantee a consistent brand identity across all marketing channels.
Logo Usage:
- Always use the official EcoFlow logo included in our branding kit.
- Do not alter the size, proportions, color, or orientation of the logo.
- The logo must be clear and legible.
- When placing the logo on a background, ensure sufficient contrast for visibility.
Company information:
- Familiarize yourself with our core products, mission, and values.
- Accurately describe the features, benefits, and applications of our products.
- Highlight our commitment to environmentally friendly, renewable energy solutions.
Color palette:
- Use the official EcoFlow color palette provided in our branding kit.
- Ensure consistency in color usage across all promotional materials.
Typography:
- Maintain readability and professional quality in all content.
Visual Content:
- Use high-quality, clear images and videos that reflect the brand's reputation for innovation and reliability.
- Prioritize eco-friendly visuals that showcase the environmental benefits of our products.
Advertising messages:
- Use a positive, informative tone when promoting EcoFlow products.
- Highlight the innovative and environmentally friendly aspects of our energy solutions.
- Do not make false claims, exaggerations, or unfounded comparisons with competitors.
Dos and Don'ts:
- Focus on the unique selling points of our products and their positive impact on the environment.
- Do not engage in misleading advertising tactics or spam.
- Do not target audiences or regions where EcoFlow products are not available or permitted.
Social Media Guidelines:
- Use the appropriate EcoFlow hashtags and handles when promoting on social media.
- Share content that reflects the brand's values and commitment to renewable energy.
- Interact professionally with potential customers and provide accurate and helpful information.
Legal and Compliance Requirements:
- Comply with all applicable advertising and consumer protection regulations.
- Include the required partner disclosures in your promotional materials.
- Respect trademark, copyright, and intellectual property rights.
By following these brand guidelines for partners, you can help us grow the EcoFlow brand and enjoy a successful partnership. We appreciate your commitment to maintaining a consistent brand image and look forward to working with you. If you have any questions or require further guidance, please contact the EcoFlow partner team.
