1. Brand Vision & PositioningCore Proposition
"Your Privacy, Your Home, Your Rules."
Refoss is a privacy-first smart home brand that delivers local-first, open, and compatible products. We empower users with full control over their data and home automation, while maintaining seamless integration with major ecosystems.
2. Logo UsagePrimary Logo
Use the full-color logo on light backgrounds
Use the reversed white logo on dark/colored backgrounds
Maintain clear space equal to 20% of logo height
❌ Do Not:
Alter logo colors
Add effects (shadows, gradients)
Stretch or distort proportions
Rotate or tilt
3. Color PalettePrimary Colors
Refoss Orange #F59E40(Primary brand color)
