Nurture Days is built to support parent wellbeing through calm, personalised, daily support. Our affiliate programme reflects the same philosophy: thoughtful, fair, and designed for long-term partnership rather than short-term tactics.
We welcome a wide range of publishers, creators and partners, provided promotion is carried out with care, honesty and respect for parents.
How we work
Our programme is designed to be:
Open and publisher-friendly
Transparent in commission and attribution
Values-led in how parents are spoken to
Supportive of long-term, trust-based promotion
If a publisher introduces a parent to Nurture Days, we aim to honour that relationship fairly and consistently.
Promotion & representation
Publishers are welcome to promote Nurture Days across relevant channels, including content, social, email and partnerships, in line with the rules outlined in the supporting tabs.
When promoting Nurture Days, we ask that you:
Represent the product accurately and fairly
Use calm, respectful and non-misleading language
Avoid fear-based, guilt-driven or high-pressure messaging
Be transparent when using affiliate links
Respect that Nurture Days is a supportive tool, not a replacement for professional care
We encourage publishers to use their own voice and judgement when sharing Nurture Days, provided it aligns with these principles.
Brand & tone
Nurture Days is intentionally positioned as calm, thoughtful and supportive.
Please:
Use the brand name “Nurture Days” correctly and consistently
Follow our branding and naming guidance
Avoid language that implies urgency, scarcity or guaranteed outcomes
Avoid positioning Nurture Days as the only or “essential” solution
Further details on brand usage can be found in the Branding section.
Commission & attribution
Commission structures, rates, tracking and attribution rules are outlined in the Commission and De-duplication sections.
In general:
Commission is awarded for valid, tracked sales in line with programme terms
We aim to operate a fair, last-click attribution model
We do not seek to undermine publisher earnings through unnecessary de-duplication
Any changes to commission structures or programme rules will be communicated clearly and in good faith.
Compliance & conduct
Publishers must comply with:
All applicable laws and regulations
Advertising standards and disclosure requirements
Platform-specific rules (e.g. social, email, paid media)
We reserve the right to review, pause or remove publishers where activity is misleading, harmful, non-compliant, or clearly misaligned with the values of Nurture Days.
Any such decisions will be made with care and with the aim of protecting parents, publishers and the integrity of the programme.
A shared responsibility
By joining this programme, you are supporting parents during a sensitive and important stage of life.
We believe:
How something is promoted matters as much as what is promoted
Trust is built slowly and can be lost quickly
Calm, ethical promotion benefits everyone in the long run
We are proud to work with publishers who take this responsibility seriously.
