Nurture Days

Nurture Days

Brand & Naming Guidelines (Quick Reference)

These guidelines exist to protect clarity, trust and consistency as Nurture Days is shared by partners and creators.

BRAND NAMES

Primary brand: Nurture Days

Always written with capital N and D

Two words

Never abbreviated (e.g. not “ND”) in public-facing content

Correct:

• Nurture Days
• Nurture Days support
• Nurture Days programme

Incorrect:

• nurturedays
• NurtureDay
• ND

Technology framework name: Careframe

Capital C, lowercase remainder

Treated as a support framework / empathetic personalisation engine, not a consumer-facing product

Careframe may be referenced in:

Professional or partnership contexts

Explanatory content about how Nurture Days works

Careframe should not:

Replace the Nurture Days name in consumer-facing promotion

Be positioned as a separate product parents need to understand

Correct:

“Nurture Days is built on our Careframe support framework”

Incorrect:

“Sign up to Careframe”

“Careframe for parents” (without context)

Logo usage

Nurture Days logo

Use only the official Nurture Days logo files provided

Do not:

• Alter colours
• Stretch or distort
• Add effects, shadows or outlines
• Combine with other logos without spacing

Preferred usage:

• On neutral or light backgrounds
• With clear spacing around the logo
• As a standalone brand mark

If space is limited (e.g. stories, small graphics), text-only use of “Nurture Days” is acceptable.

Tone & positioning (important)

When referencing Nurture Days:

• Calm, respectful and reassuring language
• Avoid hype, urgency or fear-based framing
• Position as support, not a solution or fix
• Avoid “must-have” or pressure-driven language

Nurture Days should feel:

• Quietly confident
• Thoughtful
• Human
• Trustworthy

Technology references

When mentioning personalisation or technology:

• Frame it as supportive and invisible
• Avoid technical detail or jargon
• Never imply tracking, monitoring or data use beyond personalisation

Correct:

• “Uses Careframe technology thoughtfully to personalise support”
• “Adapts to real-life situations”

Avoid:

• “AI-powered”
• “Data-driven parenting”
• “Behaviour tracking”

Questions or clarification

If there is ever uncertainty about:

• Logo usage
• Naming
• Positioning
• Co-branded content

Partners are encouraged to check in before publishing.

partners@nurturedays.com